Are you looking for betting companies online? Want to spend some of your spare time potentially earning some serious cash just by picking a few race winners?
The world of sports betting has exploded in recent years. The top rated betting firms and brands online now offer a huge range of different sports and special markets to bet on.
Betting companies may even offer free bets occasionally on horse racing, football, motor racing and more.
Sports bets are just as easy to get into online as they are on the high street.
While there are multiple internet betting forums and UK sports betting sites purely based on the web, many of the bigger horse racing and sports betting brands are branching away from the high street and into a new online scene.
That’s why it is always easy to spot the greatest new betting companies online if you already recognise some of the brands!
No matter the welcome bonus and no matter whether or not you have set up an online gambling account, there are always going to be more businesses and brands worth looking into.
We’ve listed the best ones here – and do be sure to read up on what other people have to say about new betting sites, too. We will always update our online gambling guides and lists as soon as new businesses pop up!
Best Betting Companies 2021
From our research here are the best betting companies January 2021:
Which Online Betting Company has Best Odds?
Betting companies will vary in terms of the odds they offer, and no one site offers the ‘best odds’.
It’s therefore a good idea to take a look around at the best internet bookmakers to see if there are any differences in odds on the events you wish to bet on.
You could bet £10 on one event, for example, only to find that you stand more chance of converting it into big money by going to a different business altogether. Some online betters even go straight to an exchange.
However, in this guide, we are solely looking at those internet betting businesses and the best betting sites which offer a simple sportsbook or two.
To look for the best odds, you might want to make sure you use a website or comparison tool such as Oddschecker. These will help you to analyse live betting odds and to check which sites and businesses give you the best conversion on a min deposit.
Odds really will differ from business to business. For example, Ladbrokes may offer long odds on a Champions League match between Lazio and Manchester United.
At other bookmakers online, the odds may be a lot shorter. You need to not only be smart about what you place your bets on, but where you place your bets at all!
As you’ll soon find, you’re going to need to consider more than just odds quality when looking for the greatest betting company for your money. Keep reading for the full lowdown.
What Makes The Greatest Betting Businesses?
When studying the top betting businesses you need to review the following:
- Security of the Website
- The trust and authority
- The social following
- The quality of content
- The user experience for visitors
There are many other factors that determine the top-rated online betting businesses when reviewing the websites.
What is the Best Online Sportsbook?
The best sportsbook online is one which is fair, hosts plenty of sports betting opportunities, and offers you loyalty bonuses and customer care.
As all people who look for UK betting will have different tastes and will want to bet on different things, it makes sense that there isn’t a single ‘one’ best sports betting company.
They all have strengths and weaknesses. Whether you look for general sports betting or horse racing odds, there are plenty of reasons why you should shop around.
Here are just a few things we look for when considering the best sports betting businesses and companies online right now.
- Customer Care – can you easily get in touch with an agent or representative at short notice if you need help? Does your online bookmaker have a live chat option, an email address, a telephone number or all three?
- Payment Methods – how easily can you pay for your bets? Does a bookmaker accept methods such as PayPal, Neteller and Skrill, or do they just allow UK card payments and withdrawals?
- Bonus Betting Offers – what are the terms and conditions of your first deposit welcome bonus? How much do you have to pay in, and how much can you stand to receive? Do you have to pay £10 as a qualifying bet, and are there minimum odds you need to bet on?
- Wagering Requirements – attached to bonus deals, what will you need to pay back into a betting company or online bookmaker before you can take winnings away?
- Security – does an online bookmaker use HTTPS protocols? Do they regularly update the security certificate attached to their online service? Are you confident that your money is protected in all that you do?
- Loyalty – are there any free bets and deals which pop up along the way when you start betting with the company? Can you use these on different sports?
- Live Betting – is there a live betting service available? Can you bet in-play, meaning that there are odds you can bet on before a match or race finishes?
- Mobile Betting – does an online bookmaker offer a flexible mobile interface for betting? Can you download an app, or do you have to login via their main website every time you wish to place a bet?
- Regulation – this is very important. Is an online bookmaker or betting company regulated by the UK Gambling Commission? This means that it should receive full regulation and oversight. This also means that you can be sure the bets you make are fair and that you’re guaranteed to stand the same chance of winning cash as everyone else.
As you can imagine, these are only a few things we consider when looking at the best bookmakers.
The fact is, there is more to effective, appealing betting than just free bets and ongoing deals. The best betting sites need to be fair, transparent, and supportive.
Providing the online bookmaker you head to offers all of these aspects at the least, you will be looking at a great betting opportunity or two.
We will only ever list online bookmaking and betting companies which we thoroughly test, and which have firm track records with betters and punters all over the UK.
Are All Online Bookies Trustworthy and Safe?
The best bookmakers will be fully regulated by the UK Gambling Commission and will have a full list of terms and conditions available to show that they offer fair betting experiences.
Unfortunately, there are a few (old and new) betting sites which do not offer such a fair practice. Rest assured, we want to make sure that we only list businesses with firm reputations, and which offer a clear indication that they are regulated.
Regulation means that there is always someone available, a third party, who can make sure an online bookmaker is held to account.
Betting and gambling online is policed through these means, and by showing banners and badges on their betting sites, companies can clearly establish that they offer fair gaming and betting.
Even the biggest bookmakers online with the flashiest betting offers will need to have some form of regulation in place. It is all well and good for betters to expect games and sportsbook features to be fair, but this extra piece of clarity often goes a long way indeed.
Best Bookmakers Online
The best bookmakers online are those with years of experience, as well as clear customer care and support.
Time and again, we have found betting sites and betting companies offer little in the way of customer help.
Therefore, it’s important to look closely at how a bookmaker performs, and what other people have to say about their services before you go ahead and place any bets.
We’ve made it a little easier for you to find a new online bookmaker to sign up for. The firms and brands listed here are clear, fair, and offers a wide range of sportsbook facilities.
This means you won’t have to spend hours comparing payment method after payment method.
It also means that you won’t have to trawl around for the best odds. It’s well established that the brands listed here offer fantastic customer care, a great range of odds, and more besides.
What’s more, we will regularly update and refresh our list and guide, so do make sure you bookmark this page in case you want to look for more online bookmaker brands and services in future. We make sure to keep our fingers on the pulse!
What is the Best Sports Betting App in the UK?
There are plenty of big betting companies which offer fantastic betting sites and apps in the UK, and we’ve made sure to list the best available for you to download right now.
Some of the bigger betting brands and firms online in the UK offer apps. This means that you can simply download a free program directly to your phone or tablet to launch from your home screen. For many people, this will likely prove to be a very smooth and streamlined process.
Mobile betting sites have really taken off in recent years. This means that, more so than ever before, people are able to pick events and place money on odds without having to head to the PC, and without having to hit the high street!
Not all leading bookmaker and sports book services will offer an app, but that doesn’t mean they are inferior. If anything, it means that they should have a solid mobile site experience for you to log into at your leisure.
In our experience, and in many cases, some of the best firms offering betting have a great mobile site sportsbook, and don’t have the need for an app.
New customers to bigger sites may be able to log straight into their accounts through betting websites on their browsers. Otherwise, whether for Apple or Android, they may be able to download a program, app or two in just a couple of taps.
Many people like betting on apps because they are custom built for the purpose of mobile betting. In this list, you’ll find plenty of betting sites apps available which you can download and launch without any difficulty or inconvenience.
Where Do I Start?
Start by taking a closer look at the betting businesses and top betting brands we’ve listed here, taking into account mobile usability, as well as what other users have to say.
The best betting company for you may not be the same as everyone else’s. Don’t worry to think outside of the box and go a bit left of field occasionally!
Work your way down our list, and do make sure you read the terms of conditions for any minimum deposit bonus deals you take on.
Try that first bet, and if things don’t work out, there are plenty of great live streaming and online betting site options elsewhere.
All Gambling Businesses
Here is a list of gambling businesses in the UK.